the Nordoy Hotel

When the guys from Nordoy hotel asked us to photograph their newly renovated hotel, we were very excited and deeply moved.

We always welcome new assignments, but in this particular case we were excited for emotional reasons.
Assaf's grandfather immigrated to Tel Aviv in 1925. In the same year, the Nordoy hotel, the first hotel in Tel Aviv, was opened on Nakhalat Binyamin st.
Eight years later, and only two stores away, grandpa Pinchuk opened his tailoring equipment shop. After a while, Assaf's father joined in and has been running the business ever since.
During his youth, Assaf helped out a lot.
So, as you can probably guess, Assaf is more than just acquainted with Nordoy hotel from a very early age, and has always been curious about that pink building on the corner.
Getting the job felt like finally having a chance to visit an old but vibrant neighbor whom you've always wanted to meet.
On the shooting day Assaf's father dropped by to see how the past was being merged with the present…
ARCHITECTURE PRIVATE, PUBLIC, LANDSCAPE, LIGHTNING HOTELS BOUTIQUE, LUXURY, RESIDENCES, STANDARD INTERIORS PRIVATE, RETAIL, KITCHENS, RESTAURANTS LANDSCAPES URBAN, HISTORIC, PANORAMIC RETAIL consumer goods, services LIFESTYLE VISUAL CONCEPT, SNAP SHOTS, SCENERY PROJECTS MARKETING BOOKS, CAMPAIGNS