Aesthetics is everywhere you want it to be. This is at least what we believe in and do work accordingly.
Take RDF for example. We were asked by Z. Mosessco architects to shoot the RDF recycle plant. The recycling plant sorts and separates all of the Tel Aviv area refuse to its components - especially those with high caloric value - in order to produce the RDF (Refuse Derived Fuel).
Our challenge was to demonstrate the architectural thought and design. Once you get over the stench you can understand how the architects designed a plant that functions as an organic entity swallowing everything at its reach and transforms it into the means of production. That in turn works for us in the most ecological way.
Alchemy at its best.
