Assaf Pinchuk studied photography at Haddasah College, Jerusalem, and graduated in 1996.

During the years 1996-98 he interned and worked in Köln, Germany along side the photographer Hans-Georg Esch.

Miri Pinchuk holds a Bachelor in International Relations Studies of the Hebrew university, Jerusalem. After her graduation in 1996, she worked at the Israeli embassy in Bonn, Germany as the military attache's assistant.

Pinchuk studio is active since 1998, and specializes in architecture, design, advertising, commercial and industry photography - on location and in studio.
The studio's goal is to produce smart, unique, dynamic and inspiring images that communicate with the client's targets.

Toward that end, Assaf and Miri Pinchuk work closely with the client in order to understand his / her specific needs and global thinking. Each image is being made out of utilization their knowledge and experience, and only after consideration in order to bring a maximum result and effect.